In 2023, a 22-year-old producer from Surulere released a track, no label, no budget, no manager. Six weeks later, the song had racked up over 800,000 streams on Audiomack and was playing in three Lagos clubs simultaneously. The secret? He understood something most upcoming Nigerian artists still haven’t figured out: And distribution is not just […]
There’s a common belief in music marketing that streams are only about clout. Big numbers. Surface-level attention.Nothing beyond appearance. That belief couldn’t be further from the truth. On platforms like Spotify, Apple Music, Audiomack, and SoundCloud, streams play a direct role in how music is discovered, recommended, and ranked. Why Streams Matter More Than People […]
In today’s music industry, talent alone isn’t enough to get your music heard. Thousands of songs are released daily, and without a solid music promotion strategy, even the best tracks can go unnoticed. If you’re an artist in Nigeria struggling to break through, you’re not alone—but the good news is, with the right promotion, your […]